ok. this is hard to process. first of all, whoever was the creative director behind this photo shoot needs to understand that not all prisoners have scabies, nor are they locked in a rat infested cell in a boat’s dungeon in the 18th century. secondly, drunk driving is a terrible thing, but i agree with previous comments about racist, prisonist (my new made up word), fear-driven, disgustingly insensitive ‘awareness’ campaigns like this one.
3 populations come to mind when i try to say what i need to say about this image, all populations of which i have had some contact with at their most vulnerable, and who i assume would be hurt by this advertisement: 1) sexual assault survivors, whose trauma should never be marginalized into a billboard, 2) former prisoners, who, i repeat, DO NOT LOOK LIKE THIS (nor usually act like the ad suggests), and perhaps most importantly, 3) the aware, conscious public who has been mentally degraded by assuming it would buy into this not-even-stereotypical fear mongering campaign and this terrible, terrible attempt at public health.
i am now researching the makers of this advertisement and writing a letter. it will have big words, this letter, but not so big of words as to guarantee that the reader understands how mistaken they were in thinking they could get away with this, this great assault on all sorts of human dignity.